Mapping the Battlefield with Creative Clarity
When one founder realized customers hated complexity more than price, she redefined her space as “effortless outcomes,” not software. That creative reframing turned demos into experiences, and prospects into fans. Comment with a rule you’d rewrite in your industry.
Mapping the Battlefield with Creative Clarity
Instead of static SWOTs, build living canvases that track tensions, emerging jobs-to-be-done, and emotional triggers. Update weekly with real conversations, not assumptions. Share your canvas template and subscribe to get our field-tested prompts for mapping customer tensions.